• Amazon Advertising Certification and Global Overview Campaign, ADV 392/490, gives students the opportunity to work on hands-on projects with professionals from the industry, including account managers, creative managers, and strategists. This course is especially rewarding because Global Overview is also a collaborator, giving students more industry insight and Global Overview an upper hand in working with the next generation of advertising talent. 

• Amazon Advertising Experience, ADV 400/590, provides important hands-on experience to students looking to learn how to grow an ecommerce brand through a multi touchpoint omnichannel (e.g., search, website, social media, and ecommerce platform) strategy. Students gain experience working with real clients and collaborating within a team to implement learned concepts in an applied strategy. 

• Advertising Strategies for Online Businesses, ADV 490, is an advanced course that gives students an in-depth look into the world of ecommerce. The learning potential of this course is threefold: students learn ecommerce logistics including SEO, Paid Ads, Email Marketing, and UX/UI. Then students learn how these concepts are applied in practice. Industry experts at Walmart, Unilever, Amazon Ads, Microsoft, Coca-Cola, Walgreens, and Reckitt talk to the students about how the learned concepts are used in specific industries and leading companies. 

These courses have had an impact on over 100 UIUC students so far, and this impact is growing in numbers as the Amazon Ads Experience expands – classes have been scaled 3x this past year.  

The Brand Hub is always looking to introduce new ways for corporate partners to collaborate on these courses, giving students the most comprehensive learning experience possible.  Reach out to learn more about getting involved in UIUC courses! 

• Sponsored internships and scholarships allow contributors to directly sponsor students, allowing them to participate in engaging and impactful learning opportunities. Global Overview’s Leading with Integrity micro-internship program does just that. This program sponsors a mix of 20 advertising and business undergraduate and graduate students, allowing them to attend a 4-week long online training program. Upon completion of the program, students will leave with a stipend, certificate and badge, a guaranteed interview with Global Overview, and the lasting impact that Global Overview made on their education and professional development.  

• Experiential Learning Programs work closely with groups of students to provide unique and applicable learning experiences. The Brand Ambassador Program is an excellent example of this. This program facilitates a mutually beneficial relationship between 20 advertising students looking to gain experience in social media and brand management, and 10 Illini athletes looking to expand their personal brand. New and existing brands will also gain direct knowledge and experience in working with influencers and brand promoters in this safe, organic, and student-supported setting. Several local sponsors make this program possible, including DIA, Visit Champaign County, City of Urbana, CCEDC, and Southernmost Tourism Bureau/Create Bridges. 

The Emerging Leaders Program is an amazing opportunity facilitated by the Brand Hub. Through this program, advertising students are brought to Chicago’s Illini Center to engage with the industry in a skills-based learning workshop. Afterwards, a follow up networking event allows students to connect with alums and industry guests. Events last one day, and the 2022-2023 program includes events hosted by The Trade Desk, Leo Burnett, and TikTok. There are plenty of involvement opportunities for Chicago industry leaders as this program continues to grow and expand moving forward.